Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 4th ed. 
 - Boston, MA :  Wadsworth Cengage Learning,  c2010. 
 - xxii, 332 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780495569428 0495569429 
<br/><br/><label>LCCN: </label>2008942257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.
<br/><br/><label>LC Class. No.: </label>P96.M34  / A4 2010 
<br/><br/><label>Dewey Class. No.: </label>658.1