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Management of electronic media /

Albarran, Alan B.

Management of electronic media / Alan B. Albarran. - 4th ed. - Boston, MA : Wadsworth Cengage Learning, c2010. - xxii, 332 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780495569428 0495569429

LCCN: 2008942257

Subjects--Topical Terms:
Mass media--Management.

LC Class. No.: P96.M34 / A4 2010

Dewey Class. No.: 658.1

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